O+CO › Services › Positioning Strategy | Oppenheimer and Company Brand Consultants LLC

Approach
The way you define a brand determines how it actually performs.
Strategy
If your organization could own a single idea in the world, what would it be?
Design
Design how you want people to experience your organization.
Communication
Stories are fundamental to the way people understand, learn, believe, behave, and remember.
Management
Everything your organization does — intentionally and unintentionally — shapes its brand.

Brand positioning drives a brand’s value proposition. It determines how customers are won through product development, distribution, sales, and marketing. In essence, a well-positioned brand delivers the right proposition to the right person, in the right way, at the right time. It considers a prospect’s current state of mind and available choices, and then offers a clear and distinct alternative. Positioning strategy is especially critical when an organization’s offerings are similar to or can be replicated by competitors. Here customers’ beliefs and associations must be reconnected to create fresh understanding and new opportunities.