O+CO › Services › Portfolio Strategy | Oppenheimer and Company Brand Consultants LLC

Approach
The way you define a brand determines how it actually performs.
Strategy
If your organization could own a single idea in the world, what would it be?
Design
Design how you want people to experience your organization.
Communication
Stories are fundamental to the way people understand, learn, believe, behave, and remember.
Management
Everything your organization does — intentionally and unintentionally — shapes its brand.

Specializations
Brand
Auditing
Research
Design
Identity
Strategy
Positioning
Strategy
Portfolio
Strategy
Brand Experience Design
Change
Management Planning

What configuration of brand assets will capture and deliver the greatest value? Brand managers constantly address this question as they confront market dynamics, new product or service introductions, or the integration of acquisitions. A clear strategy is critical, but no single brand architecture can perfectly optimize synergy and relevance across an organization’s full portfolio. The act of managing coherence and efficiency of all offerings must be balanced intelligently with the needs of each brand together with its long-term market opportunities.