O+CO › Services › Identity Strategy | Oppenheimer and Company Brand Consultants LLC

Approach
The way you define a brand determines how it actually performs.
Strategy
If your organization could own a single idea in the world, what would it be?
Design
Design how you want people to experience your organization.
Communication
Stories are fundamental to the way people understand, learn, believe, behave, and remember.
Management
Everything your organization does — intentionally and unintentionally — shapes its brand.

Specializations
Brand
Auditing
Research
Design
Identity
Strategy
Positioning
Strategy
Portfolio
Strategy
Brand Experience Design
Change
Management Planning

More and more, people are making choices on the basis of brand identity. O+CO sees this dynamic only intensifying as more products and services are commoditized, and as media and communication clutter thickens. Individuals and organizations now increasingly define themselves through the brands they select. A commanding identity strategy lays the groundwork for a brand that attracts and retains customers — becoming, in essence, the measure for an organization’s actions and the heart of all its brand and marketing strategies.