O+CO › Services › Brand Auditing | Oppenheimer and Company Brand Consultants LLC

Approach
The way you define a brand determines how it actually performs.
Strategy
If your organization could own a single idea in the world, what would it be?
Design
Design how you want people to experience your organization.
Communication
Stories are fundamental to the way people understand, learn, believe, behave, and remember.
Management
Everything your organization does — intentionally and unintentionally — shapes its brand.

Understanding the real source of brand value must be the first step in the development process. An audit reveals how a brand is presented in all of its different dimensions, including visual, verbal, experiential, and competitive contexts. This examination forms a picture, much like a mosaic, where gaps can be clearly identified and repaired. An audit showing a fractured brand can call for deeper study, possibly including qualitative or quantitative market research. O+CO encourages clients to conduct audits on an ongoing basis to monitor brand consistency and performance.