O+CO › Services › Brand Deployment Planning | Oppenheimer and Company Brand Consultants LLC

Approach
The way you define a brand determines how it actually performs.
Strategy
If your organization could own a single idea in the world, what would it be?
Design
Design how you want people to experience your organization.
Communication
Stories are fundamental to the way people understand, learn, believe, behave, and remember.
Management
Everything your organization does — intentionally and unintentionally — shapes its brand.

A brand launch is a special opportunity to signal change and reinforce strategy. The size and speed of the deployment must be designed to achieve the desired level of impact with available resources. Stakeholders and operational infrastructure must be primed. If an existing brand is being replaced or updated, an equity transfer will be needed. Current materials must be intelligently decommissioned. Finally, message and media components must propel the brand into the market where the new promise needs to be fulfilled, ensuring the successful start of a long and prosperous journey.