O+CO › Services › Visual Identity Design | Oppenheimer and Company Brand Consultants LLC

Approach
The way you define a brand determines how it actually performs.
Strategy
If your organization could own a single idea in the world, what would it be?
Design
Design how you want people to experience your organization.
Communication
Stories are fundamental to the way people understand, learn, believe, behave, and remember.
Management
Everything your organization does — intentionally and unintentionally — shapes its brand.

Design gives an organization the power to demonstrate its core values through everything it does. It can create distinction through a unique character, and it can enhance brand recognition, consistency, and longevity. However, a successful identity design transcends these traditional dimensions. O+CO believes it must also set the tone for an entire brand experience that weaves together communications, technologies, physical products, environments, and behaviors. An identity sets the tone for how an organization interacts with people, and treats all of its touch-points as opportunities for personal engagement that can increase total brand equity.