O+CO › Services › Brand Style and System Guidelines | Oppenheimer and Company Brand Consultants LLC

Approach
The way you define a brand determines how it actually performs.
Strategy
If your organization could own a single idea in the world, what would it be?
Design
Design how you want people to experience your organization.
Communication
Stories are fundamental to the way people understand, learn, believe, behave, and remember.
Management
Everything your organization does — intentionally and unintentionally — shapes its brand.

Understanding a brand’s assets determines how they are used and, therefore, how the brand performs. Logos, colors, fonts and lettering, artwork, names, language, and other elements of brand expression need to be appreciated as a system of fixed and variable parts. The system specifications and formats help implementation teams produce materials to requisite standards in an efficient, coordinated manner. O+CO provides clients with fully customized digital brand management facilities that help them meet implementation challenges, protect brand equity, and ultimately gain value from their investment in brand development.