O+CO › Services › Naming and Nomenclature | Oppenheimer and Company Brand Consultants LLC

Approach
The way you define a brand determines how it actually performs.
Strategy
If your organization could own a single idea in the world, what would it be?
Design
Design how you want people to experience your organization.
Communication
Stories are fundamental to the way people understand, learn, believe, behave, and remember.
Management
Everything your organization does — intentionally and unintentionally — shapes its brand.

A brand name is a universal reference point for recognizing and understanding an organization or offering. It supports strategic, linguistic, cultural, and legal functions; moreover, a strong name can be a root from which unique brand nomenclature and differentiated messages can grow. The process of developing brand names and nomenclature requires artistic and practical skills to both generate ideas and guide selection and acceptance with stakeholders. It’s a delicate exercise because names usually produce visceral reactions — sure proof of the extraordinary importance and value of a good name.