Wallace Launches New Website

The Wallace Foundation, June 20, 2011

The Wallace Foundation launched its new website at wallacefoundation.org that makes it easier for users to find ideas and information, learn about the foundation's strategies and gain access to multimedia resources. [Download PDF]

Logo

by Michael Evamy, October 2007

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. [Amazon.com]

Logo Design

by Julius Wiedemann (Editor), August 2007

This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by themes, such as media, retailers, events, regions, service, and agencies. [Amazon.com]

Railroad: Identity, Design and Culture

by Keith Lovegrove, May 2005

Celebrating the culture and design of the railroad from its beginnings in the Industrial Revolution through its 20th-century heyday, Railroad is a loving tribute to the unique aesthetic of trains. [Amazon.com]

HELLO, my name is nTAG

Linda Cooper Bowen, I.D. Magazine, June 2003

You've traveled 3,000 miles for a conference with 1,200 registrants. You have two days to comb the crowd and meet people with mutual interests. Where do you start? [Download PDF]

You May See a Soul Mate Across a Crowded Room

Bob Tedeschi, The New York Times, May 22, 2003

Sizing up fellow travelers at an industry or professional conference is always tricky business. Do you care to chat with the guy in the brown velour jacket? And what could you possibly have in common with that woman with all the facial piercings? [Download PDF]

Experience Mapping

Susan S. Szenasy, Metropolis, August/September, 2002

Base infrastructure on the everyday actions of human beings. [Download PDF]

Amtrak’s Acela Express — On The Fast Track

Innovation, Fall 2001

Amtrak wanted to increase ridership in one of its most successful markets by creating a comfortable, elegant alternative to air shuttles and driving. It wanted to decrease travel times, increase competitiveness and provide amenities in line with European rail travel. [Download PDF]

Acela

@issue, September 21, 2001

Amtrak’s new high-speed Acela line is wooing business travelers in the Northeast back to rail with high-tech conveniences, room to spread out and comfortable amenities. [Download PDF]

Track Star

Rob Turner, New York, February 26, 2001

Barreling toward Boston at 150 mph, Amtrak’s new Acela train delivers a European-style commute to business travelers who value comfort over the raw speed of the shuttle. [Download PDF]

Amtrak Sets Frequent-Rider Plan in Bid to Boost Usage, Revenue

Daniel Machalaba, The Wall Street Journal, November 29, 2000

In a move that borrows from the airlines, Amtrak is launching its first nationwide frequent-traveler program. [Download PDF]

A Sneak Peek At the Acela

Cindy Loose, The Washington Post, November 12, 2000

Folk and bluegrass artists seeking to evoke the romance of train travel sing of the rhythmic rocking of the cars and the clang of wheels on mighty rails of steel. [Download PDF]

Amtrak Revamps Its Brand Identity

Fairchild's Brand Marketing, August 2000

Amtrak has retired its 30-year-old "inverted arrow" for a new brand logo, designed by the New York-based brand and image development firm OH&CO. With the new logo, Amtrak introduced a new satisfaction guarantee program. [Download PDF]

OH&CO rebrands railroad giant

Matthew Valentine, Design Week, July 14, 2000

One of the most widely recognized corporate identities in the US is to be replaced after 29 years. Railroad company Amtrak is introducing a new identity in a bid to help communicate other changes now being implemented. New York consultancy Oppenheimer Haueter & Co is responsible for the new look. [Download PDF]

Time Travel

Tony Hiss, Travel + Leisure, July 2000

With the Acela, a high-tech train that shaves precious minutes off your trip, Amtrak catches up fast. [Download PDF]

SFX Integrates Divisions Under Corporate Brand

Kelly Barbieri, Amusement Business, April 24, 2000

The anticipated move to re-brand all SFX companies, from Bill Graham Presents to Cellar Door Concerts, under one corporate logo is now official. [Download PDF]

View From

Jordi Labanda, Wallpaper, September 1999

The Acela New York to Washington DC Express. [Download PDF]

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

by Bernd H. Schmitt, August 1999

Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach generally in vogue since the gray-flannel ’50s. [Amazon.com]

Training America

Peter Hall, I.D. Magazine, May 1999

A long journey faces those involved in the effort to revitalize America's passenger rail service. [Download PDF]